It seems that Google refuses to give up and is trying to push once again its way into the social space by introducing a new feature called “+1″, that it will basically have the same functionality as the Facebook “Like” button does (share recommended content with other people). And yes, even though Facebook has been doing this for sometime now, they do have the advantage of early start, but it would not be hard to think that the Google +1 button could quickly gain popularity knowing that it is going to be integrated on the search results of the world’s most used search engine, giving them plenty exposure to buildup influence.
The service isn’t really active yet, but if you cannot wait, starting today Wednesday you can participate in the +1 button experiment from Google Labs; and soon after you join you will start seeing the new “plus one” button in the Google search result next to the links.
This is how the +1 button will appear in the search result:
And this is how the +1 will appear after you pressed it. Notice that you also will have the options to undo the action right away:
The idea is, when you +1 something, you are publicly giving your stamp of approval (according to Google). In other words, once you +1 something your Google profile — which is required to use with this new feature and is also the place where you can see all the links that you +1 — gets attached or associated to the link for search results, ads, and all across the Web.
This YouTube video below explains the +1 button concept in more detail:
As always with anything new, Google is slowly pushing this new feature out and is starting with the English Google.com version. In the coming weeks, the Google +1 button will start appearing in other Google.com languages and other Google products. The company is also planning on having available a +1 button that publishers can take advantage of and let readers +1 content without the need of leaving the Web page — sounds familiar? –.
ONE MORE REASON TO FIND ANOTHER SOCIAL NETWORK!!
Is Apple looking to acquire Facebook? Peter Kafka at All Things Digital is advancing the idea following the company’s live earnings call Monday. No doubt, Apple seems poised to make a major acquisition given its
whopping $51 billion in cash. And Apple CEO Steve Jobs’s statement that the company’s in a “unique opportunity to take advantage of… very strategic opportunities” adds fuel to the speculation. After the earnings call Kafka said “I don’t remember Jobs ever signaling his desire to go shopping quite as openly as this before.”
He goes on to speculate that a Facebook purchase is in the works:
It’s hard not to read or hear that quote and not think that he’s thinking about some very big buys… Feel free to throw your own guesses in, but I’ll kick off with my own: It’s a company that has yet to compete with or brush up against Apple in any significant way. And it’s one that Apple seems unlikely to be able to move aside, even if it wanted to. And it’s one that’s already competing directly with Google, which has to make Jobs like it even more. And, if you believe this L.A. Times report, Jobs is already strolling around Palo Alto with its CEO: What do you think of Apple buying Facebook?
For mergers and acquisitions fiends, the prospect of a Facebook purchase was too tantalizing not to weigh in on. Here are the cases for and against this actually happening: